Terms of Service
Clear terms for working with GenWright
Effective Date: July 7, 2026
Last Updated: July 7, 2026
A straightforward working agreement
These Terms of Service set out the general conditions for working with GenWright across website strategy, design, development, custom business systems and related digital services.
Your proposal, statement of work or project agreement will define the specific scope, deliverables, timeline, payment structure and responsibilities for your project. If there is a conflict between these Terms and a project-specific agreement, the project-specific agreement will take priority.
By approving a proposal, paying a deposit or instructing GenWright to begin work, you agree to these Terms.
1. The Services We Provide
1.1 Services
GenWright provides digital services including website strategy, positioning and messaging, website design and development, landing pages, ongoing website support, brand and digital design, custom business systems and related services.
1.2 Project-Specific Services
The exact services included in your project will be set out in the applicable proposal or project agreement. Anything not included in the agreed scope is not automatically included in the project fee.
2. Scope of Work
2.1 Agreed Scope
Before work begins, we will agree on the main deliverables, responsibilities, timeline and project fee.
Depending on the project, this may cover website pages, screens, system modules, functionality, integrations, design work, development, CMS requirements, workflows or other agreed deliverables.
2.2 Changes to Scope
We understand that projects can evolve.
If your requirements change after work has begun, we will assess how the change affects the scope, cost and timeline before proceeding.
Additional pages, features, integrations, workflows, major design changes or new requirements may be treated as additional work and quoted separately.
2.3 Additional Work
We will not intentionally begin chargeable work outside the agreed scope without discussing it with you first.
3. Revisions and Approvals
3.1 Included Revisions
The number of revision rounds included in your project will be stated in your proposal or project agreement.
Revisions are intended to refine the agreed direction rather than replace it with an entirely new direction.
3.2 New Directions
A substantially different creative direction, new feature, new page, changed workflow or major alteration to work that has already been approved may fall outside the original scope and may require additional time and fees.
3.3 Approvals
Once you approve a project stage, we will use that approval as the basis for moving forward.
Changes requested after approval may affect the project timeline or require additional fees.
Approval provided through email, project management software, an agreed messaging platform or another agreed communication channel will be treated as written approval.
4. Client Responsibilities
4.1 Information and Access
You are responsible for providing the information, content, feedback, credentials, access and approvals reasonably required for us to complete the project.
4.2 Materials You Provide
You are responsible for ensuring that you have the necessary rights and permissions for any text, images, logos, fonts, data, software or other materials you provide to us.
4.3 Client Delays
Our timelines depend on receiving the information, feedback and approvals required to continue working.
If these are delayed, project milestones and the final delivery date may need to move accordingly.
5. Communication
5.1 Communication Channels
Project communication may take place through email, shared documents, project management tools, agreed messaging platforms, Loom or scheduled calls.
5.2 Primary Contact
Where possible, we recommend appointing one primary contact who can consolidate feedback and provide approvals on behalf of your team.
Conflicting or fragmented feedback from multiple stakeholders may affect the project timeline and may require additional work.
6. Payment
6.1 Payment Structure
Your proposal or project agreement will set out the payment structure for your project.
Depending on the engagement, this may include an initial deposit followed by milestone payments or a final balance.
6.2 Deposits
Where a deposit is required, your project is not confirmed until we receive the payment.
Unless otherwise stated in your project agreement or required by law, deposits are non-refundable once work has begun.
6.3 Late Payments
Invoices must be paid according to the payment terms stated on the invoice or in your project agreement.
If an invoice becomes overdue, GenWright may pause work, move delivery or launch dates, withhold final deliverables or suspend ongoing support until the outstanding amount has been paid.
Any resulting delay may affect the original project schedule.
6.4 Refunds
Refunds and cancellations are handled in accordance with our Refund Policy and any terms contained in your project-specific agreement.
7. Intellectual Property
7.1 Client Materials
You retain ownership of the original materials you provide to us.
By providing those materials, you give GenWright permission to use them as necessary to deliver the agreed project.
7.2 Final Deliverables
Unless otherwise agreed in writing, ownership of the agreed final custom deliverables transfers to you once all invoices relating to the project have been paid in full.
7.3 GenWright Intellectual Property
GenWright retains ownership of intellectual property that existed before the project or was not created exclusively as a final custom deliverable.
This may include our methodologies, frameworks, reusable code or components, libraries, development utilities, processes and internal working methods.
Where these elements form part of a final deliverable, you receive the rights reasonably necessary to use the completed deliverable as intended, subject to any terms agreed for the project.
7.4 Third-Party Materials
Some projects may use third-party software, plugins, fonts, APIs, stock assets, frameworks or other licensed materials.
These remain subject to the licences and terms of their respective owners and are not transferred to the client as GenWright-owned intellectual property.
Where ongoing third-party fees apply, we will identify these where reasonably possible during the project.
8. Custom Business Systems
8.1 Requirements
Custom systems are designed and developed around the workflows, functionality, users and requirements agreed for the project.
You are responsible for accurately communicating the business processes, user roles, permissions, integrations and operational requirements relevant to the system.
8.2 Changes to Requirements
Changes to workflows, functionality or requirements after design or development has begun may affect the cost and timeline of the project.
Where this happens, we will discuss the impact with you before carrying out additional chargeable work.
8.3 Third-Party Services
Some systems depend on third-party hosting, APIs, databases, cloud services, payment providers or other external platforms.
GenWright does not control these services and cannot guarantee their continued availability, pricing, functionality or compatibility.
We are not responsible for disruption caused solely by changes, outages or restrictions imposed by third-party providers outside our reasonable control.
9. Data Protection
9.1 GenWright as Data Controller
GenWright generally acts as a data controller for personal information we collect and use for our own business purposes, including enquiries, client relationships, billing and website administration.
Our Privacy Policy explains how we handle this information.
9.2 GenWright as Date Processor
Where we process personal information solely on your behalf as part of a custom system, website, integration or related service, GenWright may act as a data processor and you may act as the data controller.
In those circumstances, we will process relevant personal information in accordance with your documented instructions, our contractual obligations and applicable data protection law.
9.3 Data Processing Agreements
Where required, GenWright and the client may enter into a separate Data Processing Agreement covering the relevant processing activities, responsibilities and safeguards.
10. Launch, Support and Maintenance
10.1 Post-Launch Support
Where post-launch support is included in your project, your proposal or project agreement will specify what is covered and how long that support lasts.
10.2 Bugs and New Work
A bug generally means that functionality delivered by GenWright does not operate in accordance with the agreed requirements.
A request for a new page, feature, integration, workflow, design direction or functionality is not normally considered a bug fix and may be quoted as additional work.
10.3 Ongoing Maintenance
Ongoing website, system or technical maintenance is only included where it has been expressly agreed.
Unless otherwise agreed, completion or launch of a project does not create an obligation for GenWright to provide indefinite maintenance or support.
11. Portfolio Use
Unless we agree otherwise in writing, GenWright may display completed and publicly released work in our portfolio, case studies, proposals, social media and other promotional materials.
We will not knowingly disclose confidential information when doing so.
If your project must remain confidential or cannot be publicly associated with GenWright, this should be agreed with us before work begins.
12. Results and Performance
We may design and develop projects around objectives such as clearer positioning, stronger credibility, improved conversion, better usability or greater operational efficiency.
However, business performance depends on factors beyond our control.
Unless we specifically guarantee a result in writing, GenWright does not guarantee any particular level of revenue, leads, traffic, conversion rates, search rankings, sales, customer acquisition or operational savings.
13. Ending a Project Early
13.1 Client Cancellation
You may end a project before completion by notifying us in writing.
If work has already begun, completed work remains payable. Work in progress may also be charged proportionately based on the work completed up to the cancellation date.
Any deposit already applied to work performed will not normally be refundable.
13.2 GenWright Ending an Engagement
GenWright may suspend or end an engagement where there is a material breach of the agreement, persistent non-payment, unlawful activity, abusive conduct or another serious circumstance that makes it unreasonable for the working relationship to continue.
Where reasonably possible, we will provide written notice and an opportunity to resolve the issue before ending the engagement.
Any fees due for work already completed remain payable.
13.3 Third-Party Costs
Any non-refundable or unrecoverable third-party expenses incurred for your project remain payable.
13.4 Refunds
Any refund due following cancellation will be determined according to our Refund Policy, the work completed and the applicable project agreement.
14. Limitation of Liability
GenWright will provide its services with reasonable care and skill.
To the fullest extent permitted by law, GenWright will not be liable for indirect or consequential losses arising from a project, including loss of profits, revenue, business opportunities or anticipated savings.
Subject to any liability that cannot legally be excluded or limited, GenWright's total aggregate liability arising from a project will not exceed the total fees paid to GenWright for that project.
Nothing in these Terms excludes or limits liability where doing so would be unlawful.
15. Confidentiality
During a project, either party may receive confidential business, technical, commercial or operational information belonging to the other.
Both parties agree to use confidential information only for purposes connected with the project and not to disclose it unnecessarily to third parties.
This does not apply to information that is already public through no breach of these Terms, was lawfully known before disclosure, is received lawfully from another source or must be disclosed by law.
16. Force Majeure
Neither party will be responsible for a reasonable delay or failure caused by circumstances outside its reasonable control.
These may include major infrastructure or internet outages, natural disasters, serious illness, government action, widespread service disruption or similar events.
Where such circumstances affect delivery, the project schedule may be adjusted reasonably.
17. Governing Law
These Terms and any dispute arising from them or a GenWright project are governed by the laws of England and Wales.
Unless applicable law requires otherwise or the parties agree differently in writing, the courts of England and Wales will have jurisdiction over disputes relating to these Terms.
18. Changes to These Terms
We may update these Terms from time to time to reflect changes to our services, business practices or legal requirements.
The version applicable to a project will generally be the version in effect when the relevant project agreement is entered into, unless we agree otherwise with you or a change is required by law.
19. Contact
If you have questions about these Terms or a GenWright project, contact:
GENWRIGHT LTD
Trading as GenWright
Email: hello@genwright.studio
Website: genwright.studio
Registered address:
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom