StudioPrimo
About
Studio Primo is a creative digital agency combining strategy, design, and technology to build distinctive brand and web experiences. The website was designed to reflect the studio’s energetic personality while clearly presenting its services, work, culture, and creative approach.
Client
Aroldo Alvarez
Industry
Creative & Digital Agency
Services
Strategy, Web Design, UI/UX Design, Development
Year
2023
Approach
We built the experience around oversized typography, expressive colour, editorial layouts, and strong visual contrast. Each page uses a flexible composition that gives Studio Primo room to showcase its personality while keeping services, projects, and capabilities easy to understand.
Challenge
Studio Primo needed a website that could communicate a broad range of creative and digital capabilities without feeling like a conventional agency site. The experience also had to balance personality and experimentation with clear structure and usability.
Outcome
The result is a bold, highly recognisable digital presence that gives Studio Primo a stronger platform for showcasing its work, communicating its capabilities, and expressing the culture behind the studio.
You probably have a few questions.
If you are thinking about working with us, you probably have a few questions. We have answered some of the common ones below.
Book a 15-min intro
Tell us what you are working on, what you already have and what you need help with.
Prefer email?
hello@genwright.studio
01
What does GenWright actually do?
We design and build websites, landing pages, digital products and custom business systems. For website projects, we can also help with the positioning, messaging and structure before we start designing.
02
What kinds of businesses do you work with?
We work with growing businesses across SaaS, technology, B2B, real estate, professional services and other industries. Most come to us because they need a new website, have outgrown the one they already have or need something digital built to help the business work better.
03
Can you build from scratch or build on what we already have?
Yes, we can do both. We can start from scratch if that is what the project needs, or work with your existing brand, website and content. We’ll look at what you already have, keep what is working and improve or replace what isn’t, so you’re not starting over when you don’t need to.
04
What is included in a website project, and what do I get at the end?
What goes into a website project depends on what you need, but it can cover everything from strategy, messaging and sitemap planning to design, development, CMS setup, analytics, basic SEO, testing and launch. At the end, you get a fully designed and developed website that is ready to use, along with access to everything we have set up for you. We’ll agree on exactly what is included before we get started.
05
How long does a project take?
Most website projects take around four to six weeks. A landing page can take less time, while larger websites and custom systems may take longer. Once we understand what you need, we’ll let you know how long the project should take before we get started.
06
How does a retainer work, and can you support us after launch?
Yes. If you need ongoing support after launch, we can continue working with you on a retainer. This gives you ongoing access to us for things like new pages, campaign updates, improvements, maintenance and other design or development work as they come up, without having to start a new project each time.
07
Do you also build custom business systems?
Yes. We build custom systems around how your business works. This can include managing customers, employees, projects, inventory, finances, reporting and other day to day processes in one place, or automating parts of the work that are currently being handled manually.
08
Can you take over or improve an existing website or product?
Yes. We can work with existing websites, digital products and codebases, including projects built with no code or AI assisted tools. We’ll first look at how everything has been built, what is working and what needs fixing or improving, then determine the best way to continue without rebuilding everything from scratch.
09
How much does a project cost?
The cost depends on what you need us to build and what the project involves. Once we understand the project, we’ll send you a proposal that explains what we’ll be doing, how long it will take and how much it will cost.
10
What happens after I reach out?
You’ll tell us a little about what you need help with and we’ll take it from there. We’ll usually start with a short call to understand the project, ask a few questions and see if we’re a good fit for what you need. After the call, we’ll put together a proposal covering what we’ll be doing, how long it will take and how much it will cost.